Print & Direct Mail Guides
Practical, plain-English advice on direct mail, postage, print specifications and data, from the team that has been printing and mailing in Keighley since 1980.
Direct mail
Direct Mail Marketing: The Complete UK Guide
Everything you need to know about direct mail in the UK: the types of mail, how campaigns work, costs, response rates, rules and how to get started.
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How Much Does Direct Mail Cost in the UK?
What goes into the cost of a direct mail campaign, what affects the price per item and the practical ways to lower it without hurting response.
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Direct Mail Response Rates & ROI: UK Data for 2026
The latest independent UK figures on direct mail response rates, ROI and engagement, and what they mean for your own campaigns.
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How to Plan a Direct Mail Campaign, Step by Step
An eight-step plan for a direct mail campaign that works, from setting the objective to measuring the result, with real production timings.
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Direct Mail Ideas & Examples That Get a Response
Proven direct mail ideas, from personalised letters to catalogues and QR-led packs, with real UK examples and results.
Read the guidePrint vs digital
Print vs Digital Marketing: Which Works Better?
How printed marketing and digital channels compare on attention, trust, cost and measurement, and why the best results come from combining them.
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Direct Mail vs Social Media Advertising
How a printed mailing compares with paid social on attention, trust, targeting, cost and response, and how to use them together.
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Addressed Mail vs Partially Addressed Mail vs Door Drops
The three ways to put printed marketing through the letterbox, compared on targeting, attention, response, ROI and cost.
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Printed Brochures vs PDF Brochures
Should your brochure be printed, digital or both? The pros and cons of each, backed by research on how people read.
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Letter vs Postcard vs Self-Mailer: Choosing a Format
Which direct mail format suits your message? Letters, postcards and self-mailers compared on response, cost and postage.
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Is Print Dead? Facts vs Myths
The evidence on whether print still works in 2026: attention, trust, response, sustainability and how brands use it today.
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Direct Mail vs Email Marketing: Which Works Better?
An honest comparison of cost, attention, response rates, ROI and data protection rules, using the latest UK data, plus how to combine both channels.
Read the guidePostage & mailing
Royal Mail Advertising Mail Explained
What qualifies as Advertising Mail, the minimum volumes and data rules, and how 2026 prices compare with Business Mail.
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What Mailmark is, how the barcode works, how much it saves on postage and how to use it without your own Royal Mail account.
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Partially Addressed Mail: A Complete Guide
Reach households that look like your best customers without a named list. How targeting, data rules, formats and 2026 prices work.
Read the guideDoor Drop Marketing: A Practical UK Guide
How to plan a door drop: Royal Mail Door to Door vs independent distributors, 2026 prices, targeting, leaflet weights and tracking response.
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What Is a Mailing House and How Does It Work?
What a mailing house does at each stage, how it saves you postage, how it differs from a fulfilment house and what to ask before choosing one.
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Envelope Sizes Guide: C4, C5, C6 and DL
Every common envelope size in mm and inches, what fits inside each one, and how the size affects Royal Mail postage.
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Paper Sizes Guide: A, B and SRA Sizes in mm
Every A and B paper size in mm, inches and pixels at 300dpi, the press sheet sizes printers use, and how size affects print cost and postage.
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Paper Weight Guide: What GSM Means and Which to Choose
What GSM means, the right paper weight for each job, why weight and thickness differ, and how paper weight affects folding and postage.
Read the guideCMYK vs RGB vs Pantone: Colour for Print Explained
Why screen colours look different in print, when to pay for a Pantone spot colour, and what litho and digital presses can each match.
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How to Set Up Artwork for Print: Bleed, Safe Area and PDFs
Bleed, safe area, resolution, colour and PDF settings explained, with a step-by-step setup and a pre-flight checklist before you send files.
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Print Finishes Explained: Spot UV, Foil, Embossing & Lamination
What each print finish does, when to use spot UV, foil, embossing or soft-touch lamination, and how to plan finishes into your artwork.
Read the guideBinding Methods: Perfect Binding vs Saddle Stitch and More
Saddle stitch, PUR perfect binding, wiro and case binding compared: page counts, spines, durability and which to choose for your brochure or catalogue.
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Silk vs Gloss vs Uncoated Paper
How silk, gloss and uncoated papers differ in colour, glare, feel and writability, and which one suits brochures, leaflets, letterheads and reply forms.
Read the guideLeaflet Folds Explained: Roll, Z, Gate and Cross
Every common leaflet fold with finished sizes from A4 and A3, roll fold vs Z fold, gate fold tips, creasing heavier stocks and folds for mailings.
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Litho vs Digital Printing: Costs, Quality & Quantities
When to choose litho and when to choose digital printing, explained by a printer that runs both every day.
Read the guideCan't find the answer you need?
Ask our team directly. We will talk through your print or mailing project and give you a clear, no-obligation quote.
- Print, data and mailing under one roof in Keighley
- ISO 9001, ISO 14001, ISO 27001 and FSC certified
- Royal Mail Mailmark and PostAim (Ireland) mailings
- Family-owned and producing since 1980