Digital Printing
Digital printing in West Yorkshire for shorter runs and personalised pieces, produced on our Heidelberg and Konica Minolta presses.
Digital print is the right choice when you need quality without committing to a long litho run. Because there are no plates to make and set-up time is minimal, you can print exactly what you need - whether that's 50 personalised invitations or 10,000 leaflets - and have them on your desk within days. When run lengths grow beyond a few thousand and personalisation is not required, lithographic printing typically offers better economics.
Fretwell runs its digital production on Heidelberg Versafire presses, the same manufacturer as our litho floor. That matters because FOGRA - the German printing industry standard for colour accuracy and consistency - certification carries across both processes. You get litho-grade colour without litho-scale minimum quantities. Our Ricoh Pro C651EX presses are similarly FOGRA certified, providing additional capacity for high-volume personalised runs and same-week despatch capability on urgent jobs.
Variable data capability means every printed piece can carry a unique name, address, image or personalised message, driven directly by your data file. This makes digital print ideal for personalised direct mail, donor communications, loyalty programmes and any campaign where relevance drives response. The data work - list hygiene, deduplication and file preparation - is handled by our data processing team, ensuring clean, accurate records flow into production.
Print-on-demand is a growing use case for brands managing stock collateral: rather than printing 50,000 brochures and warehousing them until they are out of date, print-on-demand lets you produce exactly what you need, when you need it, always with current content. We can set up a standing order arrangement that means your latest materials are always just a few days away.
Personalised & Variable Data Printing
Short-Run & Print-on-Demand
Cost-effective low quantities and print-on-demand with no plates and minimal set-up. Stock management via print-on-demand means you never over-order or hold obsolete inventory.
Fast Turnaround
Tight deadlines met with rapid digital production and same-week despatch where needed. Most jobs ready within 2-5 working days of artwork approval.
Personalised & Variable Data Printing
Fully personalised text, images and offers - every piece unique, driven by your data file. Ideal for donor appeals, loyalty programmes and trigger campaigns.
Litho-Quality Output
FOGRA-certified (the German printing industry standard for colour accuracy) colour on Heidelberg Versafire presses, indistinguishable from litho on most stocks.

Plant Equipment
Heidelberg Versafire LP
High-speed digital press, FOGRA-certified colour
How digital print works at Fretwell
Submit your brief
Send us your artwork, quantity, stock preference and deadline. We'll confirm spec and turnaround within a few hours.
Artwork check & approval
Our pre-press team checks every file for bleed, resolution and colour profile. You'll receive a digital soft-proof for sign-off before we press print.
Digital production
Your job runs on our FOGRA-certified Heidelberg Versafire press. Colour is controlled sheet-by-sheet against your approved proof.
Finishing & despatch
Trimming, folding, laminating or any specialist finish is completed in-house. Most jobs are despatched within 2-5 working days of artwork approval.
Helpful guides
All guides
Direct Mail Ideas & Examples That Get a Response
Proven direct mail ideas, from personalised letters to catalogues and QR-led packs, with real UK examples and results.
Read the guide
Direct Mail vs Social Media Advertising
How a printed mailing compares with paid social on attention, trust, targeting, cost and response, and how to use them together.
Read the guide
Litho vs Digital Printing: Costs, Quality & Quantities
When to choose litho and when to choose digital printing, explained by a printer that runs both every day.
Read the guide
CMYK vs RGB vs Pantone: Colour for Print Explained
Why screen colours look different in print, when to pay for a Pantone spot colour, and what litho and digital presses can each match.
Read the guide
How to Set Up Artwork for Print: Bleed, Safe Area and PDFs
Bleed, safe area, resolution, colour and PDF settings explained, with a step-by-step setup and a pre-flight checklist before you send files.
Read the guide
Leaflet Folds Explained: Roll, Z, Gate and Cross
Every common leaflet fold with finished sizes from A4 and A3, roll fold vs Z fold, gate fold tips, creasing heavier stocks and folds for mailings.
Read the guide