Leaflets for the message you need to share
A flyer is usually a flat sheet; a leaflet can be folded to give a message room to unfold. Both work for promotions, event information, product introductions and inserts in a mailing pack. We can help you choose a format that fits the amount of copy and the way people will receive it. A useful brief includes the finished size, whether you need a fold, the quantity, the intended use and any artwork you already have.
Flat flyers
A6, A5, A4 and A3 are familiar choices when you want an immediate, single-sheet message. Think about how the piece will be displayed or handed out before choosing its size.
Folded leaflets
DL and A5 finished formats can give more space for a menu, itinerary or step-by-step explanation. Tell us which panels should be visible first so the fold supports the reading order.
Campaign inserts
A leaflet can sit inside a direct mail envelope alongside a letter or response form. The final folded dimensions and stock need to suit the pack, so it helps to plan all components together.
Paper & finishes
Silk and gloss coated papers show photographs and strong colour clearly; uncoated paper has a more tactile feel and is useful when a recipient may need to write on the piece. FSC-certified stocks are available, as are recycled options to discuss for your specification.
For a more distinctive piece, ask about lamination, spot UV, foil or embossing. These treatments change the feel and emphasis of the design, but they also affect fold placement and how the sheet behaves. We can discuss the finish alongside the paper before artwork is finalised.
Folding and finishing
We trim, fold and finish leaflets in-house. A flat flyer needs no binding; a folded leaflet is a single sheet, so there is no stitched spine. If the content grows beyond what fits comfortably on a folded sheet, a saddle-stitched booklet may be a clearer choice.
Share the planned finished size and fold with us rather than assuming the open artwork size is the delivery size. Keep essential text away from fold lines and allow for bleed at trimmed edges. Our pre-press team checks supplied files before production.
Litho or digital printing?
Digital printing suits a short run, several versions of a campaign or pieces that need variable names, images or codes. Heidelberg Versafire digital presses let us change content between copies without making new litho plates.
For longer runs with the same artwork, B2 litho printing on our Heidelberg Speedmaster XL 75 may be the better production route. The right choice depends on quantity, stock, format and finishing, not a fixed cut-off. Send us the specification and we can recommend a process.
Mailing & trade print
If the leaflet is part of a posted campaign, we can print, fold, personalise and enclose it with the other components at our Keighley site. Our data team can prepare address records and our mailing operation handles Royal Mail Mailmark sortation for qualifying UK mailings. That avoids having to move printed inserts between separate suppliers.
We also produce unbranded white-label leaflets for print resellers and agencies under NDA. Tell us whether the pieces are for hand distribution, a third-party pack or our own enclosing lines; the answer may influence the format and stock we suggest.
Helpful guides
All guidesDoor Drop Marketing: A Practical UK Guide
How to plan a door drop: Royal Mail Door to Door vs independent distributors, 2026 prices, targeting, leaflet weights and tracking response.
Read the guide
Leaflet Folds Explained: Roll, Z, Gate and Cross
Every common leaflet fold with finished sizes from A4 and A3, roll fold vs Z fold, gate fold tips, creasing heavier stocks and folds for mailings.
Read the guideAddressed Mail vs Partially Addressed Mail vs Door Drops
The three ways to put printed marketing through the letterbox, compared on targeting, attention, response, ROI and cost.
Read the guideLetter vs Postcard vs Self-Mailer: Choosing a Format
Which direct mail format suits your message? Letters, postcards and self-mailers compared on response, cost and postage.
Read the guide
Paper Sizes Guide: A, B and SRA Sizes in mm
Every A and B paper size in mm, inches and pixels at 300dpi, the press sheet sizes printers use, and how size affects print cost and postage.
Read the guide
Silk vs Gloss vs Uncoated Paper
How silk, gloss and uncoated papers differ in colour, glare, feel and writability, and which one suits brochures, leaflets, letterheads and reply forms.
Read the guideFrequently Asked Questions
Have a print specification in mind?
Tell us about the format, quantity, artwork and how you plan to use the finished piece, and we will come back with a recommendation and a clear quote.
- Print, data and mailing under one roof in Keighley
- ISO 9001, ISO 14001, ISO 27001 and FSC certified
- Royal Mail Mailmark and PostAim (Ireland) mailings
- Family-owned and producing since 1980