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Ireland Direct Mail: Cross-Border Campaign Cuts Postage by 41%
Client: UK Retail Brand (NDA)
The Challenge
The brand had avoided mailing into the Republic of Ireland due to prohibitive international postage rates. Standard UK-to-ROI letter rates were making the channel unviable.
The Solution
Fretwell prepared and sorted the 120,000-item mailing specifically for direct presentation into the An Post network, securing domestic Irish postal rates and bypassing international tariffs entirely.
The Result
Postage cost reduced by 41% versus standard Royal Mail international rates. The campaign delivered a 5.2% response rate — the brand's best-ever direct mail result — and the channel is now a permanent fixture in their marketing mix.
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- Print, data and mailing under one roof in Keighley
- ISO 9001, ISO 14001, ISO 27001 and FSC certified
- Royal Mail Mailmark and PostAim (Ireland) mailings
- Family-owned and producing since 1980