Back to Case Studies
financial services
500,000-Record Financial Services Acquisition Campaign
Client: UK Financial Services Provider (NDA)
The Challenge
The client needed a high-volume acquisition mailing turned around in under 12 working days, with complex variable data personalisation and strict FCA compliance requirements on all printed content.
The Solution
Fretwell's data processing team handled full data hygiene, compliance-certified variable data programming, and high-speed litho printing. Sortation for Mailmark® discounts was applied to the entire 500k dataset.
The Result
Campaign delivered on time in 11 working days. Mailmark sortation saved £18,000 in postage versus standard Royal Mail tariffs. The campaign generated 3.8x ROI for the client within 90 days.