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charities
Raising £2.4M for Charity via Targeted Direct Mail
Client: National UK Charity (NDA)
The Challenge
The charity's previous mailing programme relied on generic appeals with poor data hygiene, resulting in high waste and declining response rates year-on-year.
The Solution
Fretwell implemented full PAF cleaning and RFM segmentation to create seven distinct donor segments. Each segment received personalised pack content, with variable data printed on-demand using Fretwell's digital press suite.
The Result
Response rates improved from 2.1% to 4.7% across all segments. Total fundraising revenue increased by 34% year-on-year. Cost-per-response fell by 22%.