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Fretwell Print & Direct Mail

Blog & Insights

Industry news, direct mail strategies, and updates from the Fretwell team.

Latest print & direct mail insights

Why Direct Mail Delivers the Highest ROI in B2B Marketing
Industry Insights 5 Jun 2026

Why Direct Mail Delivers the Highest ROI in B2B Marketing

With digital ad costs rising and inbox fatigue at an all-time high, savvy B2B marketers are rediscovering what print has always known: a physical piece commands attention that a banner ad never can.

By Fretwell Marketing Team
Mailing into Ireland from the UK: How to Cut Your Postage Costs
Ireland Direct Mail 5 Jun 2026

Mailing into Ireland from the UK: How to Cut Your Postage Costs

If you mail into the Republic of Ireland from the UK, you may be paying far more than you need to. Here is how An Post's bulk discount rates and Postaim sortation can transform the economics of your Irish campaigns.

By Fretwell Direct Mail Team
Equipment & Technology
Equipment & Technology 5 Jan 2023

Heidelberg: Print and Packaging Solutions

Heidelberg is a well-known and respected brand in the printing industry, known for their high-quality press machines. These machines are used by print shops, publishers, and other businesses around the world to produce a wide range of materials including books, brochures, and pac

By Fretwell
Industry Insights
Industry Insights 30 Sept 2021

Packaging & Print for Vapes & E-Cigarettes

E-cigarettes & vapes are becoming more and more popular, even though there are some elements of uncertainty surrounding them ever since they first came out.  But it's clear to see the opportunity that lies with the packaging of these products. With the rising popularity o

By Fretwell
Ireland Direct Mail
Ireland Direct Mail 30 Sept 2021

Donations & Direct Mail - Charities in Ireland & UK

Here at Fretwell Print & Direct Mail we pride ourselves on the charities we have worked with throughout the years ensuring they get the best out of our direct mail & print services. Fretwell Print & Direct Mail is one of the leading UK-based companies experienced in the productio

By Fretwell
Equipment & Technology
Equipment & Technology 31 Aug 2021

Me & My: Heidelberg Speedmaster XL 75

A Speedmaster update has given Fretwell Print & Direct Mail a productivity boost thanks to a highly automated specification. “Intellistart is phenomenal. It’s all hands-off, you just set up the pallets and the machine does the rest” Performance, efficiency and thr

By Fretwell
Equipment & Technology
Equipment & Technology 13 May 2021

Heidelberg introduces new AI tool to boost print shop performance

Heidelberg added a new AI-based performance insight tool to its cloud services. This new tool is available as a ‘freemium’ option to users, the new AI tool is called the Performance Advisor Technology (PAT). Heidelberg’s cloud has collected data from over 13,000 connected machine

By Fretwell
Industry Insights
Industry Insights 13 May 2021

Antibacterial coating on paper

Helping to stop the spread of Covid-19 Everyday there is a risk of contracting infection from paper and packaging. Microorganisms will utilize any surface to transfer from one person to another, and surfaces with high person-to-person use are one of the main contributors

By Fretwell
Equipment & Technology
Equipment & Technology 22 Dec 2020

New Machine: Heidelberg XL75-5+L-C

Exciting times at Fretwell Print & Direct Mail, we have just upgraded our main printing press with a new Heidelberg XL75-5+L-C. It offers maximum flexibility thanks to extensive configuration options for the most demanding requirements in commercial, label, and packaging printing

By Fretwell
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